[LEMONS] 6.19.2001
I’ve got a dilemma. A few years ago, I was in a MARTA station in Atlanta, where I saw an ad for The Cherokee Kid, a Sinbad western. Sinbad. In Atlanta, you tend to spend a lot of time in traffic, sitting there, staring at the cars and busses around you. So when you’re at a light for 20 minutes, with a MARTA bus in front of you, you tend to notice the ads on the back of the busses. They always seemed to be for movies, movies that suck. Typically, the bus-advertised movie falls into one of three categories a) the mega-action blockbuster b) the wacky comedian vehicle, or c) the heartfelt story of a woman, her sister, their mutual lover and a feisty Jack Russell terrier that just won’t quit when the chips are down.
Whatever
In any case, The Cherokee Kid was the last straw. I vowed to never, ever, see another flick that appeared in any sort of mass-transit advertising campaign. This held true when I moved to San Francisco three years ago. I don’t care where you are in America, if you see a movie advertised on the side of a bus, that movie fucking blows. And I’ve remained loyal to my oath, somewhat. I haven’t seen a bus movie in the theater, at least, since 1996 or 97.
So imagine my displeasure this morning when a bus rolled by me with a giant advertisement for Planet of the Apes. Shit. I’ve been looking forward to this for a while now. But there it was, on a bus. Which means that either I’ve got to violate my transit-ad credo, or that the movie is going to utterly suck. I suspect the latter. Say it ain’t so, Tim.
- l i n k -
